Elements rain ware as a company are deeply committed to maintaining high standards and preserving traditional methods of production.. They still use the same machines today in their factory is the south of England that were originally used at the 'Marks Bros of Ardwick' Old Mill factory. They are one of the very last companies in Europe that still produce rainwear in this traditional manner. By continuing to hone and develop these time tested skills they are able to bring us extremely high quality, British made rainwear. They never compromise on quality and are therefore not the cheapest in the market but for a rain coat, but if you want an item that has strong British heritage class and elegance. Plus a quality item that will last for many many years to come they are the right choice of rain coat for you..